Overview
Miraphoto connects people who want to take pictures to local photographers. In this age of social media, more and more people like to take photos, sharing personal life, or build second social presence. However, professional photographers are expensive, many people feel not worth pay a lot for just personal interest. On the flip side, they don’t know other people who have the same interest… Miraphoto is a visionary product designed under this context.
essential info
I am the only designer. Miraphoto is a passion project.
Project Scope
Problem Framing
Concept Development
Visual Design
Iteration
Deliverables
Mobile Design Interface
project Timeline
5 Weeks,
Summer 2022
Tools
Figma
Google Forms
Solution Preview
Onboarding
Recommendation
Photographer Market
Reservation Flow
Start journey with Miraphoto
The goal is to make great photos accessible to everyone.
Tiered pricing system makes it easy to shoot photos, even on a limited budget.
Connect with like-minded friends in this photography community.
Explore what Mira recommend for you
In recommend page, users see recommendations based on personal interest and trending photos.
Explore more details and clients’ reviews.
Browse photographer market
The photographer market enables a thorough exploration of various photographers.
Adjust the style and price filters to find the photographer that best suits your needs.
Check photographer’s profile page
A photographer's profile displays their gallery, client reviews, and booking information.
The gallery showcases photos they have taken.
Reviews help users understand how past clients have commented on the photographers.
Activity shows the different types of photos photographers shoot.
Make reservation with photographer
Click 'Reserve' to initiate collaboration.
Select the activity you wish to pursue.
Choose an available date and time.
Await confirmation from the photographer.
Miraphoto community
Connect like-minded people, enabling them to share experiences and make friends.
Local Events offer opportunities for users to gather together.
Trending Groups enable users to share their own photos and thoughts.
Track activity in my profile
Check recent orders and reservation status.
Update photos to gallery or post in the community.
Problem & Opportunity
Problem Identification
Opportunity
What is the opportunity?
OPPORTUNITY
Having a photographer friend definitely makes the journey easier. However, not everyone finds photographers easily within their social circles.
Professional photographers who can be found on social media usually charge high fees due to their fame, skills, and professionalism.
The process of discovering a preferred style is not streamlined and can be time-consuming, leading to frustration.
How might we help photo enthusiasts find the photographer that meets their needs and establish collaboration efficiently?
What are the problems?
PROBLEM SUMMARY
1.Many photo enthusiasts don't have any photographers in their social circle.
2.Photo enthusiast can’t afford the high price charged by professionals.
2.Photo enthusiasts often struggle to find the specific styles they like.
User Research
User Interview
Research Insights
Target User Persona
Product Requirements
RESEARCH INSIGHTS
Interview Questions
I conduct phone interview with 5 photo enthusiasts. I wanna hear target audience’s experience to cater the final product towards their needs.
What platform do you usually use to find a photographer?
Are you satisfied with the price in the market? If not, what’s your expected price?
What’s the most difficult part when you want to find a photographer to take photo for you?
Tell me about a recent experience when you take photo with a photographer?
The underlying reason why people give up.
Photo enthusiasts usually give up because the price exceed their budgets.
Photo enthusiasts often can't afford the high prices charged by professional photographers found on social media, who command high fees due to their fame, skills, and professionalism.
Current user journey
So, how can we rewrite the story?
Incorporate search filter that allows users to search photographers based on style, location, pricing, and availability.
This allows enthusiasts to narrow down their options quickly and find photographers who match their specific criteria.
Projected user journey
From wide to narrow - Define target User and product requirements.
User needs
To enjoy delightful photo-taking process
To get great photos for social media or for life record
To create social bonds and companionship for photo taking
To be able to learn more about taking photos
User Goals
To connect with passionate photographers
To generate high-quality photos
To be able to join local photo-taking community
To make friends with like-minded people
Who are the target users?
Key Features
Tiered pricing system
Tiered pricing system
Create a filter in the market page to accurate position price, style and other factors, and find partners effectively.
Smart recommendation
Photo recommendations for users based on browsing history and past orders, help them discover preferred styles.
Easy collaboration
Provide an easy way to establish collaboration by choose date, time and photo types, eliminating confusions.
Tight-knit community
Connect like-minded people, enable them to make friends, share experience, practice skills and so on.
Ideate the solution
User Story
Information Architecture
User story
Jack wants to easily find photographers who match his style and budget, so that he can collaborate with someone who understands his vision. He opens Miraphoto app, goes to photographer market, and adjust filter from $0-$200+.
Tiered price filter mechanism
Information Architecture
Iteration
Old banner looks not movable. How to indicate swipe gesture?
Old banner looks not movable. So I change the banner layout, which leads users to swipe left to see different banners.
Users feel little difference between the banner and the bottom cards. To clarify, I name the banner “recommend” and the bottom cards “popular photoshoots”.
Too many tabs overwhelm users. How to streamline the interface?
The top and bottom nav bar offer too many choices, which overwhelms the users. So I remove the top bar which has unnecessary functions.
Users hope they can find specific info quickly, so I added a search box on the top for them to find a photographer, style, etc.
“the filter is hard to understand.” what’s a better design pattern?
The previous filter looks a bit complicated. Users spend time figuring out how to use it, as they also feel the “style preference” seems not clickable.
Minimized the filter to a simple check box layout and easy to multi-select as well.
