Overview
Reshine Community leverages the power of peer-to-peer to help resale shoppers solve questions, and concerns around shopping resale products online. The intention is to enhance the resale industry's perpetual transparency issue, reassure resale shoppers, and reinforce sustainability awareness.
essential info
I am the only designer. Reshine Community is a passion project.
Project Scope
User Research & Market Research
Define Product Requirements
Concept Development
Visual Design
Design System
Usability Testing
Deliverables
Results
project Timeline
8 Weeks,
Spring 2023
Tools
Figma & FigJam
Google Forms
Adobe Photoshop
Procreate
Reshine Community wins the golden award in Muse Creative Award 🔗, best user experience category.
Reshine Community is nominated in ux-design-award 🔗, concept category.
Solution Preview
Home Page
Course Page
Assignment Page
Mobile Responsive
Executive Summary
Problem Statement
Hypothesis
Reasoning
The major deterrents customers encounter are poor quality control, subjective description, and lack of information due to the specific nature that the resale industry possesses. As a result, customers are unsatisfied with purchases and have high rates of refunds.
A forum-based resale community would enhance the circumstance.
HYPOTHESIS
An online forum that enable customers to ask questions and get timely reply from an official mediator and other fellow customers will help build customer confidence and streamline the service.
REASONING
People are prone to trust peers instead of ADs.
The concept of 'peer-to-peer recommendation' demonstrate friends or peer customers provides more trustworthy information than ads, serving as good references.
Recognizing the cautious nature of online second-hand shopping, Reshine Community harnessed the power of peers by creating a public forum where shoppers can ask questions and timely receive responses from fellow buyers.
What’s holding online resale Shopping back?
PROBLEM STATEMENT
Discover & Define
User Research
Market Research
Target User Persona
Product Requirements
SURVEY DATA
data reveals where concern goes to.
To gain a better understanding of the target audience, I conducted an online survey with 35 resale shoppers. It is a quick method for gathering direct and quantitative data.
What concern you when shopping for resale goods online?
INTERVIEW
What are the issues happening during shopping on resale online platforms?
Look into users’ expectation.
To know more in-depth what target audience's opinions are, I conducted one-on-one interviews with 3 shoppers. This approach enables me to explore user experiences and expectations in detail.
MARKET RESEARCH
The market and resale shoppers’ characteristics.
Resale hit rapid growth, and Gen Z and Millennials are mainstream shoppers. they value emotional connections, as a generation grow up under social media, they interested in engaging with like-minded individuals.
Resale market estimated growth
Reference: https://www.thredup.com/resale/#consumer-trend
DISTILL
Research insights
1. Resale shoppers place emphasis on product condition.
2. Fellow shoppers’ opinions serve as reference for evaluating resale merchandises.
3. Resale is highly tied with environmentally conscious attitude.
4. Gen Z values emotional connections and authenticity.
Which part of resale shopping process can be improved?
Gen Z is all about authenticity
https://medium.com/clyde-group/gen-z-is-all-about-authenticity-59d863b0bdcf
Based on survey and interview, I get to know following insights. This leads me to consider what functions Reshine Community should have.
Common issues are like, product doesn't match the photo or is different from the description.
Resale shoppers are cautious about spending money. How to get a better evaluation and decide on whether buy or not? A lot of them say fellow shoppers’ reviews is a strong reference.
Sustainable shoppers hope to witness their behaviors cause cumulative impact on living environment.
Gen Z and Millennials are mainstream shoppers. As a generation grow up under social media, they interested in engaging with like-minded individuals.
DEFINE
Who are the target users?
There’re two types of users in terms of different needs and goals. the primary persona is who cautious about purchasing used products and seeks authentic information, and the secondary persona is who are environmentally conscious holds fashion companies accountable.
Primary persona - “cautious purchaser“
Secondary persona - “fashion environmentalist“
DEFINE
Product requirements
Ideate the solution
User Story
Information Architecture
IDEATE
User story
Anna is a resale shopper. She saw a vintage dress on resale website, it cost $500. She really likes it, but it’s not cheap, she wonders does it worth, how’s the quality? Anna post in Reshine forum, other shoppers provide references based their past experience. The positive responses reassure Anna and she decide to purchase the dress.
Anna’s user story on Reshine Community
IDEATE
Information Architecture
The story serves as a epitome of the information architecture. There’re 4 stages, first, discover community, then, interact with other peer shoppers, get some reference, then go on purchase, then, go back contribute to the community and help other shoppers.
Information architecture of Reshine Community - “the beneficial loop“
Iteration
ITERATION 1
Redundant information. How to better utilize screen real estate?
Forum page, before
Pros
Serve as different style of sort function.
Easy to find when need to use.
Cons
Similar and redundant information.
Low click rate to some sort titles.
Forum page, after
Pros
Eliminate redundant information.
Better utilize screen real-estate for other important information.
Cons
For some specific topic, user have to search manually instead have a “quick entry”.
ITERATION 2
Scroll back and forth. How to improve glanceability?
Post detail page, before
Pros
Larger image with higher resolution.
Cons
post section too long, not glanceable.
Scroll back and forth cause frustration.
Post detail page, after
Pros
Moderate image size for good glanceability.
Overall layout looks cleaner and simpler.
Cons
Image size decrease
Zoom in action needed to pore over picture.
ITERATION 3
Hard to differentiate carousels. How to quickly discern?
Seller profile page, before
Pros
Fewer texts, looks clean
Cons
Not easy recognize the difference between first and second carousels
Seller profile page, after
Pros
Add indicators to quickly differentiate first and second carousels
Add micro interaction (hover to see like and comment indicator)
Cons
Increase cognition load, more information to digest
ITERATION 4
Better visual hierarchy create a consistent experience.
Seller profile page, before
Pros
Post has larger picture, easy to see
Cons
layout looks not organized
when there’re more carousels, different sizes might be overwhelming
Seller profile page, after
Pros
pictures are in same sizes
layout looks organized
Cons
No distinction from picture width, need other things to differentiate
Design System
Style Guide
Component Library
Style Guide
Button
Component
Checkbox
Component
Card
Component
Messaging
Component
Prototype
Learnings
1. Visual hierarchy is important to user experience.
2. Improve sensitivity to desktop screen size.
3. Research serve as strong backup to make right decisions.
Especially Reshine Community is highly picture centered, if not thoughtful about it, users easily feel overwhemed.
Often check in porototype mode and Figma mirror, help us have another angle of how interface look in real world scenario.
User reearch insight serve as strong backup for my product feature, help me make executive decisions.